Rent Potential is the estimated amount of rental money, not including taxes and/or fees, that you may earn over the course of a calendar year.  This is calculated using data from your property, comparable properties, and your market. The value is also based on the assumption that you are continually striving for high performance in Ranking Metrics by staying competitive.

To maximise your Rent Potential, you will want to review your MarketMaker page located in your Dashboard. This data will show you where your rates stand in comparison with your market’s per night average. Understanding and adjusting your rates based on MarketMaker, as well as improving your Ranking Metrics, can help you reach your Rent Potential.