Top Tips For Writing About Your Rental Property
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The first few lines someone reads about your property are absolutely crucial. They decide whether people read on, or move on. Here’s how to keep them reading:
- Say something about the location as well as the property in the very first paragraph. People tend to choose location first, accommodation second.
- Write a compelling headline. Less ‘Holiday cottage with off-street parking’, more: ‘Romantic hideaway between moor and sea’, ‘Stunning views from the highest house in Bonnieux’, etc.
- Keep paragraphs short, if possible with one idea per paragraph – it makes it much easier on the eye when you are reading from a screen.
- People read picture captions, so use them well. A descriptive caption can alter a picture’s meaning. Appeal to stomachs: e.g. ‘The garden is perfect for long, lazy lunches’. Or to families: ‘Kids can run around all day in the garden’.
- Remember, when it comes to writing: less is more. Go through your copy and delete superfluous words – words whose absence does not alter the meaning can go.
- People love to read lists. Like this one. Easier to read and easier to understand.
- Write as if to one person, and tell them how they will benefit. Instead of ‘The pool is heated year-round’ try: ‘You’ll love the pool -we keep it at 76 degrees all year long’. ‘You’ and ‘your ‘ are important words.
- Give it a human voice, because people like to be reassured that you really exist – there is still a distrust of the internet for important transactions. Bring yourself into the copy, use ‘I’ and ‘we’ to personalise it.
- Don’t be afraid of humour. Humour is one of the best ways to get a reader to trust you and respond positively.
- Use complimentary comments from your guest-book – if it works outside theatres it can work for you!